In the past decade, communication has changed dramatically. Facebook messaging has replaced traditional e-mail, and text messages and wall posts have replaced phone calls. There is no stopping this evolution and major brands as well as small businesses now include social media within their marketing plans. Gregg S. Marcus, a Long Island Insurance Executive actively uses social media discusses how insurance agencies can embrace this change.
With social media, consumers are more likely to purchase from an insurance agency if someone they know recommends it. The easiest way a past client can recommend an agency is to have a presence on some of the major social media sites, such as Facebook, Twitter and LinkedIn. Another benefit of creating and maintaining social media profiles is opening up a line of communication between your agency and the consumer.